Keeping Your SaaS Marketing Site Healthy Between Launches
SiteCurl Team
Marketing sites drift
SaaS companies update their marketing sites constantly. New feature pages, updated pricing, blog posts, landing page experiments, and integration partner logos all get added between product launches.
Each change is small. But over time, small changes accumulate into real problems: broken links to removed pages, outdated screenshots, missing meta descriptions on new pages, and slow load times from added scripts.
What typically goes wrong
- New pages missing meta tags: A product update page ships without a title tag or Open Graph image.
- Broken links to removed features: You sunset a feature but the comparison page still links to it.
- Performance creep: Each new tracking script, embedded video, or hero animation adds load time.
- Accessibility regressions: A redesigned pricing table loses keyboard navigation.
- Stale structured data: Schema markup references features or pricing that changed.
Automated checks catch what humans miss
Manual reviews don’t scale. You can’t ask someone to check every page after every deploy. Automated scans run on a schedule and flag issues the moment they appear.
SiteCurl checks 58 things across SEO, accessibility, performance, security, structured data, trust signals, and AI readiness. Set it to scan weekly and review the report when it arrives.
A lightweight process
- Add your marketing site to SiteCurl.
- Set weekly scans.
- Review the report each week or when a score drop alert arrives.
- Fix high-priority issues before they compound.
The goal isn’t perfection. It’s catching regressions before they affect your search rankings or conversion rates.