Check if your site has an about page

SiteCurl looks for a page accessible at /about, /about-us, or a similar common path. It also checks your main navigation for a link labeled 'About' or 'About Us.' If neither is found, the check flags your site as missing this trust signal.

The check verifies the page exists and returns a 200 status code. A link to an about page that returns a 404 is treated the same as having no about page at all.

This is one of several trust signal checks that SiteCurl runs as part of the technical health category.

The about page is one of the most visited pages on any website. Studies consistently show it ranks in the top 3 to 5 most-viewed pages, behind only the home page and contact page. Visitors go there to answer one question: 'Who is behind this site?'

That question matters more now than ever. The web is full of anonymous sites, auto-generated content, and faceless businesses. An about page with real names, real photos, a company history, or a mission statement separates legitimate businesses from the rest.

Google's Search Quality Rater Guidelines explicitly mention the about page as a factor in evaluating E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Quality raters look for information about who runs the site and whether they are credible. A missing about page makes that evaluation harder.

The about page does not need to be long. A few paragraphs about who you are, what you do, and how long you have been doing it is enough. What matters is that the information exists and is easy to find.

Visitors check the about page before they make a decision. Before signing up, buying, or submitting a form, they want to know who they are dealing with. A missing about page raises the question: 'What is this site hiding?'

Search quality evaluators use the about page to assess site trust. Without one, your site may be rated lower for trustworthiness, which can indirectly affect how Google ranks your pages.

The about page is also a branding opportunity. It is where you tell your story, share your team, and explain your values. Visitors who connect with your story are more likely to become customers.

Small businesses and solo founders often skip the about page because they are focused on products and services. But the about page is what converts a visitor who is on the fence. Knowing there is a real person behind the site builds trust.

E-commerce sites compete on trust. Shoppers choosing between two similar stores will pick the one where they can learn about the company. An about page with a company address, founding story, and team photos differentiates you from anonymous competitors.

SaaS products need an about page to establish trust. Enterprise buyers research vendors before signing up. A missing about page is a red flag in the vendor evaluation process.

Step 1: Create an about page. Write a few paragraphs about your business: who you are, what you do, when you started, and what makes you different. Include real names and photos if possible.

Step 2: Add it to your main navigation. The about page should be one click from any page on your site. Add it to your header or footer navigation. Most visitors expect it in the top navigation or the footer.

Step 3: Include trust elements. Add your company address (if applicable), years in business, team photos, client logos, or certifications. Each element adds a layer of trust that anonymous competitors cannot match.

Step 4: Keep it updated. An about page that mentions achievements from three years ago without anything recent looks stale. Update it when your team grows, you reach a milestone, or your mission evolves.

Writing about the company without writing about the people. Visitors want to know who runs the business, not just what the business does. Include names, roles, and if possible, photos. People trust people, not logos.

Hiding the about page in the footer only. Some sites put the about link in the footer but not the main navigation. Footer links are overlooked by most visitors. Add it to the header navigation where it is easy to find.

Making the about page too corporate. Generic corporate language ('We are committed to excellence in delivering value') says nothing. Write like a human. Explain what you do in plain terms and why you started doing it.

After creating or updating your about page, run another SiteCurl scan. The about page check should pass. Verify the page is linked from your main navigation by visiting your home page and looking for an 'About' link in the header or footer.

Check that the page returns a 200 status: curl -sI https://yoursite.com/about should show HTTP 200.

The about page is one of the most visited pages on your site and a key trust signal. Create one with real information about your business and team, and link it from your main navigation. It takes an hour to write and builds trust with every visitor.