Check if your site has an about page

SiteCurl looks for a page at /about, /about-us, or a close path. It also checks your main nav for a link that says 'About' or 'About Us.' If neither is found, the check flags your site as missing this trust signal.

The check confirms the page exists and returns a 200 status code. A link to an about page that returns a 404 is treated the same as having no about page at all.

This is one of a few trust signal checks that SiteCurl runs as part of the technical health category.

The about page is one of the most visited pages on any site. Studies show it ranks in the top 3 to 5 most-viewed pages, behind only the home page and contact page. Users go there to answer one question: 'Who is behind this site?'

That question matters more now than ever. The web is full of faceless sites, auto-built content, and unknown firms. An about page with real names, real photos, a founding story, or a mission note sets real firms apart from the rest.

Google's Search Rater Guidelines name the about page as a factor in scoring E-E-A-T (Experience, Expertise, Authority, Trust). Raters look for data about who runs the site and whether they are credible. A missing about page makes that scoring harder.

The about page does not need to be long. A few short blocks about who you are, what you do, and how long you have been at it is enough. What matters is that the data exists and is easy to find.

Users check the about page before they decide. Before signing up, buying, or sending a form, they want to know who they are dealing with. A missing about page raises the question: 'What is this site hiding?'

Search raters use the about page to judge site trust. Without one, your site may be scored lower for trust, which can shape how Google ranks your pages.

The about page is also a branding chance. It is where you tell your story, show your team, and explain your values. Users who connect with your story are more likely to become buyers.

Small firms and solo founders often skip the about page because they focus on products and services. But the about page is what wins a user who is on the fence. Knowing there is a real person behind the site builds trust.

Online stores compete on trust. Shoppers choosing between two close stores will pick the one where they can learn about the firm. An about page with an address, founding story, and team photos sets you apart from faceless rivals.

SaaS products need an about page to build trust. Large buyers research vendors before signing up. A missing about page is a red flag in the vendor review process.

Step 1: Create an about page. Write a few short blocks about your firm: who you are, what you do, when you started, and what makes you stand out. Include real names and photos if you can.

Step 2: Add it to your main nav. The about page should be one click from any page on your site. Add it to your header or footer nav. Most users expect it in the top nav or the footer.

Step 3: Include trust cues. Add your address (if it fits), years in work, team photos, client logos, or certs. Each one adds a layer of trust that faceless rivals cannot match.

Step 4: Keep it fresh. An about page that names wins from three years ago with nothing recent looks stale. Update it when your team grows, you hit a milestone, or your mission shifts.

Writing about the firm but not the people. Users want to know who runs the firm, not just what the firm does. Include names, roles, and if you can, photos. People trust people, not logos.

Hiding the about page in the footer only. Some sites put the about link in the footer but not the main nav. Footer links are missed by most users. Add it to the header nav where it is easy to find.

Making the about page too stiff. Stock phrases ('We are committed to value') say nothing. Write like a human. Say what you do in plain terms and why you started doing it.

After creating or updating your about page, run another SiteCurl scan. The about page check should pass. Check the page is linked from your main nav by visiting your home page and looking for an 'About' link in the header or footer.

Check that the page returns a 200 status: curl -sI https://yoursite.com/about should show HTTP 200.

The about page is one of the most visited pages on your site and a key trust signal. Create one with real info about your business and team, and link it from your main nav. It takes an hour to write and builds trust with each user.