An ecommerce site audit that finds what costs you sales
Slow pages, broken links, and SEO gaps cost sales. Often there is no clear sign. SiteCurl watches your store and shows what matters.
Free scan, no signup. Full Studio access on the 7-day trial.
Acme Corp
www.acmecorp.io • 10 pages
+3 from last scanPriority fix
Images missing alt text
3 images on /about need descriptive alt attributes for screen readers.
Why it matters
Speed and trust shape how many visitors buy. Even a small delay or a broken link can send shoppers to a rival store.
How SiteCurl helps ecommerce sites:
- A full ecommerce site audit across seven areas. One scan runs over 90 checks. It covers SEO, speed, security, accessibility, technical health, uptime, and AI readiness. You get the whole picture of your store in one report. No need to stitch together separate tools.
- Speed checks built for pages that drive sales. The audit measures response time (TTFB), HTML size, and Core Web Vitals. It flags images with no width and height, no lazy loading, no responsive srcset, and old image formats. It also flags render-blocking CSS and third-party scripts that load without async or defer. These are the things that make a product page feel slow on a phone.
- Broken link and broken image checks on your homepage. Pulled products and renamed collections leave dead links and missing images behind. SiteCurl checks your most important links and images. It reports the ones that fail, so a shopper does not hit an error page on the way to buy.
- Security and trust checks for a store that takes payments. SiteCurl checks that HTTPS is enforced. It looks for mixed content, where an HTTP file loads on an HTTPS page. It reports your SSL certificate expiry and reviews security headers like HSTS. Shoppers leave a checkout the moment a browser warns them the page is not secure.
- SEO checks that keep product and collection pages easy to find. The audit flags missing or overlong page titles, missing meta descriptions, missing canonical tags, and missing JSON-LD structured data. After a scan it reports duplicate titles and duplicate meta descriptions across your pages. Duplicate tags are common on stores with many similar products.
- Plain-English findings ranked by impact, with score history and shareable reports. Every issue is written in words you can act on. They are sorted into quick wins and deeper fixes. The trend chart tracks your score across scans, so you can see if a theme or app update broke something. Every report has a shareable link that needs no login.
sales drop for every 100ms of added page latency
Source: Amazon
of online shoppers won't return after a bad site experience
Source: Gomez
Common issues we see for ecommerce
- Slow product and listing pages. Heavy hero images, oversized photos with no width and height set, and render-blocking scripts all add load time. They slow the pages that drive the most sales. The audit checks HTML size, image attributes, and Core Web Vitals, so you can see what is weighing a page down.
- Broken links left behind by stock changes. Pulling a product or renaming a collection leaves dead links and missing images across the store. SiteCurl checks your key homepage links and images. It reports the ones that fail before a shopper finds them.
- Duplicate titles and meta descriptions. Stores with many similar products often ship copy-paste title tags and meta text. That makes it harder for search engines to tell pages apart. SiteCurl reports duplicate titles and descriptions across your scanned pages, so each one can stand on its own.
- Mixed content and certificate problems. A single HTTP image or script on an HTTPS page triggers a browser warning. An SSL certificate close to expiry can take the whole store offline. The audit flags both, so you fix them before a shopper sees a warning.
- Accessibility gaps on the path to checkout. Unlabeled form fields, images with no alt text, and headings that skip levels make your cart and account pages hard to use for some shoppers. SiteCurl flags these common issues, so you have a starting point. Each finding links to the relevant reference.
- New themes and apps shipped without a check. A theme update or a new app can quietly break SEO, speed, or accessibility on pages that were fine yesterday. On Pro you can schedule weekly or monthly scans. The problem then shows up in a report instead of in your sales.
Online stores live or die by how the site works. A slow product page, a broken link to a sold-out item, or a checkout that throws a security warning can cost sales every day. Most of these problems give no clear sign until the numbers drop. An ecommerce site audit gives you an outside read on the technical health of your store. You can fix what is quietly turning shoppers away before it shows up in your revenue.
Each SiteCurl report covers seven areas in one place: SEO, speed, security, accessibility, technical health, uptime, and AI readiness. Findings are written in plain English and ranked by impact. They split into quick wins and deeper fixes, so your team works on the changes that move the bottom line first. The speed section reports response time, HTML size, image issues, render-blocking CSS, third-party scripts, and Core Web Vitals. Those numbers decide whether a product page feels fast on a phone. You can also run a focused performance audit or a security scan on its own.
Most store owners are not full-time developers. So the setup takes a few minutes and then runs on its own. Add your store once. On Pro you can schedule weekly or monthly scans across up to 25 pages. Your homepage, top collections, and best-selling product pages all stay covered. If your score drops between scans after a theme or app update, SiteCurl emails you what changed. It does not let the problem sit unnoticed. SiteCurl scans any public URL, so it works the same on Shopify, WooCommerce, BigCommerce, and custom builds.
Sometimes you want to hand work to a developer or show a partner where the store stands. A single shareable link gives anyone the full picture with no login, and Pro adds PDF and CSV export. Pricing stays within reach for a small store. Every account starts with a free 7-day Studio trial, no credit card required. Pro is $29 a month for up to 25 pages. Studio is $79 a month for up to 100 pages if you run a larger catalog.
How this usually fits into the workflow
- Run a baseline scan after a launch, redesign, or major content push so you know what changed.
- Share the report with the people who need it, then fix the highest-impact items first instead of chasing every small warning.
- Re-run the scan on a schedule so regressions show up before a client, donor, customer, or stakeholder notices them.
What to compare before you choose a tool
- Coverage: SEO alone is not enough. Look for one report that also covers speed, security, accessibility, technical health, uptime, and AI readiness.
- Output: The best tool for a team is the one that turns raw findings into clear priorities people can actually act on.
- Follow-up: Scheduled scans, score history, and change detection matter more than a one-time snapshot.
Full Studio access. No credit card required.
Frequently asked questions
Will scans slow down my store?
No. SiteCurl loads your pages like a normal visitor. It does not install anything on your server or change any code. Your shoppers won't notice a thing.
Does it work with Shopify, WooCommerce, and BigCommerce?
Yes. SiteCurl scans any live website by URL. It works with every store type, custom-built stores included. No plugins or apps to install.
Can it catch issues after I update products or themes?
Yes. Set up weekly scans and SiteCurl alerts you if scores drop. You'll know right away if a theme update broke something on your site.
What is AI readiness?
AI tools like ChatGPT, Perplexity, and Google AI Overviews now describe websites to their users. AI readiness checks the SEO and content fundamentals in your markup, schema, and content that these tools rely on to read your site. Google's guidance is that no special AI optimization is needed beyond good SEO. SiteCurl evaluates 21 signals.
What about checkout pages behind a login?
SiteCurl scans public pages: product listings, groups, and landing pages. It catches the issues that stop shoppers from getting to checkout in the first place.
Know where your store is losing sales.
After 7 days, keep your reports on the free plan or upgrade. No auto-charges.