Part of the Technical Health audit
Check your contact information visibility
Visitors who cannot find how to reach you will leave. SiteCurl checks for a contact page, phone number, email, or contact form on your site.
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What this check does
SiteCurl looks for contact info across your scanned pages. It checks for a contact page (at /contact, /contact-us, or similar paths), a contact form, a phone number, an email, or a street address visible on the page.
The check also looks for contact links in your nav and footer. Contact info should be easy to find from any page on your site, not buried deep in a sub menu.
If none of these contact methods are found, SiteCurl flags the issue as a missing trust signal under the technical health group.
How this shows up in the real world
Contact info serves two goals. For users, it is a way to reach you. For others, it is proof that you are reachable. Just having contact info builds trust, even if most users never use it.
A study by KoMarketing found that 44% of users will leave a site if there is no contact info or phone number. They do not always want to call. They want to know they could if something went wrong. A phone number signals that a real firm is behind the site.
Google's Search Rater Guidelines list contact info as a trust factor, mainly for YMYL (Your Money or Your Life) sites that deal with health, finance, or commerce. Raters check if the site gives a way to reach the group behind it. Sites that hide this info score lower on trust.
The contact page is also a conversion point. For service firms, the contact form is often the main call to action. Making it easy to find and use directly affects lead flow.
Why it matters
Missing contact info is one of the fastest ways to lose trust. Users who want to ask a question before buying, report a problem, or check that the firm is real will leave if they cannot find a way to reach you.
Google's raters check for contact info. A site with no contact page, no phone number, and no address scores lower on trust, which can change how Google treats your pages in rankings.
For online stores, contact info cuts purchase worry. Shoppers who know they can reach support if something goes wrong are more likely to finish a purchase. This is most true for first-time buyers.
Who this impacts most
Online stores need visible contact info to cut cart drops. A phone number or live chat on the checkout page can be the gap between a finished purchase and a lost cart.
Service firms (consultants, lawyers, accountants) depend on the contact page as their main lead tool. If it is missing or hard to find, would-be clients go to a rival who makes it easy.
SaaS tools need contact info for support and sales. Big buyers will not sign up for a product if they cannot find a way to reach the team behind it.
How to fix it
Step 1: Create a contact page. Add a page with a contact form, your email, phone number, and street address (if it applies). Keep the form simple: name, email, message. Do not ask for 20 fields when 3 will do.
Step 2: Add the contact page to your nav. Put it in the header nav, not just the footer. Most users expect 'Contact' as one of the last items in the top menu.
Step 3: Add contact info to your footer. Put your email, phone number, and address in the site footer. This makes contact info visible on each page without cluttering the main content.
Step 4: Add a contact link to key pages. Product pages, pricing pages, and service pages should have a clear path to reach you. A 'Questions? Contact us' link cuts friction at the point of choice.
Common mistakes when fixing this
Hiding the contact page behind many clicks. Contact should be one click from any page. If users have to go through a 'Resources' or 'Company' dropdown to find it, many will give up.
Asking for too much on the contact form. Each field you add cuts form fills. Ask for name, email, and message. Company name and phone can be optional. Budget, timeline, and project type can wait for the follow-up call.
Only giving a form with no other way to reach you. Some users prefer email. Others want to call. Giving more than one contact method serves varied needs and builds more trust than a form alone.
How to verify the fix
After adding contact info, run a new SiteCurl scan. The contact info check should pass. Visit your home page and check that the contact link is visible in the header or footer nav.
Test the contact form by sending a test message. Make sure the message arrives at the right inbox. A contact form that does not send messages is worse than no form at all.
The bottom line
Contact info is a trust signal that users look for before they commit. A contact page, phone number, and email tell users that a real firm is behind the site. Make it easy to find from each page, and keep the contact form short and simple.
Example findings from a scan
Contact page found at /contact with working form
No contact information found on scanned pages
Phone number found in footer across all pages
Frequently asked questions
Does contact information affect SEO?
Not directly, but Google's search raters list contact info as a trust signal. Raters check for it when grading YMYL sites. Missing contact info can lower your trust score.
What contact methods should I provide?
At minimum, a contact form and an email. A phone number adds trust even if most users never call. A street address is key for local firms and builds trust for all brands.
Can I check for contact info without signing up?
Yes. The free audit checks for contact info as part of a full seven-part scan. No signup needed.
Should I put my phone number on every page?
The footer is a good place for it. It shows on each page without cluttering the main content. For service firms, adding the phone number to the header can boost calls from users who are ready to act.
Check your contact info now